Everything the team quietly runs on.

Income paths

The 4Life Pays overview

Enjoy · Share · Build. The three lanes and how they map to commissions, bonuses, and trips.

📈 Educational Comp plan deep-dive

The Me and My 3® math

Builder Bonus $50/$200/$800 across L1/L2/L3. Fast Start + Double Builder math. Rank thresholds.

📊 Walkthrough Tool

Income calculator

Model the comp plan in real-time. Educational only — see the IDS for verified numbers at every rank.

🧮 Interactive Official 4Life

Income Disclosure Statement

The only verifiable source of real earnings at every rank. Cite this — never project.

🔗 4Life.com

Methodology · Trinity 1/3

F.A.B. — Share what you love

The structure of every conversation. F is the floor. A is the door. B is the score. Kevin's adapted methodology, with worked examples for Transfer Factor Max and the opportunity.

⚡ 10 min read Methodology · Trinity 2/3

The Wheel of Colors — Match their color

Yellow / Blue / Red / Green. Big Al's framework. 60-second identification cues, FAB recipe per color, opening lines. Interactive wheel.

🎨 10 min read Methodology · Trinity 3/3

Action for Traction™ — The daily method

1 post · 10 touches · 5 conversations · 3 follow-ups · 1 invitation. The DMO that turns FAB + Colors into a build-able business.

⚡ 10 min read Playbook

The 4LifeUp Social Blueprint

The 15/7 newsfeed formula, the 1-10-5-3-1 daily method (Action for Traction™ in detail), the ATM Method, curiosity marketing, closing & follow-up. The deep-cut companion to Action for Traction™.

📝 Master template Big Al · via Liv²

Practice the colors live

Talk to Liv² and have her run color-personality role-plays with you in real time. The interactive practice surface for the Colors page.

💬 Conversation Don Failla

The 10 Napkin Presentations

Sizzle vs. steak. Ships at sea. Duplication math. The 45-second presentation. Ask Liv² for any one.

📋 Mini-trainings Objection scripts

Every common objection

"Is this a pyramid?" "I don't have time." "I'm not a salesperson." "Let me think." Worked responses, color-matched.

🛡 Field-tested Custom scripts · Max²

Script generator

Tell Max² the person, the situation, and the goal. Get a script in their color personality language — sounds like you, not generic.

⚡ Tactical AI

Culture & mantra

The 6-Up mantra

Show Up · Step Up · Lift Up · Listen Up · Build Up · Live Up. The cultural backbone of the team.

⛰ Cultural canon Eric Worre

Go Pro · 7 steps

Find prospects. Invite. Present. Follow up. Help them become customers or distributors. Get them started right. Promote events.

📖 Industry classic James Clear

Atomic Habits

1% better every day. The Two-Minute Rule. Habit stacking. Identity-based change.

📖 Habits Jeff Olson

The Slight Edge

Easy to do, easy not to do. The compound effect of tiny disciplines done daily.

📖 Discipline Mark Yarnell

Your First Year in Network Marketing

The 5 Inevitables. Rejection. Frustration. Loneliness. Discouragement. Setbacks. The first-year survival manual.

📖 Survival John C. Maxwell

21 Indispensable Qualities

Character, charisma, commitment, communication, competence, courage, discernment, focus, generosity, initiative…

📖 Leadership Robert Cialdini

Influence · 6 principles

Reciprocity, commitment, social proof, authority, liking, scarcity. How to ethically persuade.

📖 Persuasion Stephen Covey

The 7 Habits

Be proactive. Begin with the end in mind. Put first things first. Think win-win. Seek first to understand…

📖 Effectiveness

Product catalog

The 4Life Catalog

Transfer Factor Max, Super Greens, Immune Tea, PhytoFactor™ line, the full Spring 2026 lineup. Specs, item numbers, supplement facts.

🧪 Full catalog The science

Transfer Factor science · 1949 to today

From Dr. Sherwood Lawrence's discovery to 4Life's 80+ international patents. The full timeline.

🔬 Timeline PhytoFactor™

The plant-based discovery

Brassica napus seed peptides. Molecules journal 2023. NutraIngredients finalist 2025. Gold Globee winner 2025.

🌱 Latest discovery Manufacturing

Behind the products

GMP-registered Utah facility. Quality control. Third-party testing. The proof of the science.

🏭 Facility tour Competitive

4Life vs. other MLMs

Why 4Life specifically — when you compare patents, payouts, debt status, and product lineage.

⚖ Comparison Foundation 4Life®

Giving back

Bianca Lisonbee's mission to break the cycle of poverty for children. How affiliates participate.

❤ Mission

Glossary · 86 terms

Decode the jargon

Every term that shows up on this site — products, ranks, people, awards, compensation mechanics. Searchable.

📖 A-Z Knowledge base

What people asked

Real questions Liv² and Max² have already answered. Use them in your follow-ups, in your DMs, in your trainings.

💬 Searchable FAQ

Honest answers to honest questions

"Is 4Life a pyramid?" "How much money do people really make?" "What's the upfront cost?" Compliance-aware answers.

❓ Common Founder

Meet Kevin

27 years in the industry. The why behind 4LifeUp. Book 15 minutes — no pitch.

👋 Calendly